Times Square epitomizes the energy and spirit of New York City—big, chaotic, crowded, flashy, and undeniably awe-inspiring. Familiarly known as “the Crossroads of the World,” this vibrant canyon-like space is shaped by the intersection of Broadway and Seventh Avenue. Instantly recognizable from countless photos, movies, and television shows (especially every New Year’s Eve), Times Square is one of the world’s most iconic gathering places, and Times Square attractions are among the most popular anywhere.
Times Square has everything you need at your fingertips.
A Storied History
In the 19th century, Times Square was known as Longacre Square, an area filled with carriage makers, stables, and brothels. The transformation into Times Square began in 1904 when the New York Times moved its headquarters here, complete with the city’s new subway hub beneath. Early 20th-century Times Square attractions included glamorous Broadway theaters, dazzling nightclubs, grand movie palaces, restaurants, and luxury hotels.
However, after the 1950s, the area fell into decline. Burlesque theaters gave way to adult cinemas, followed by rising crime and drug activity. By the 1970s, Times Square was infamous for its seedy atmosphere, as seen in films like Midnight Cowboy and Taxi Driver. The 1990s brought a dramatic turnaround, with the city—spearheaded by Mayor Rudy Giuliani—cleaning up the area and enticing new businesses. Today, Times Square attractions have been reborn, making the district a dazzling, family-friendly destination filled with entertainment and shopping.
Exploring Top Times Square Attractions
Let’s take a walking tour through some of the most exciting Times Square attractions:
1. 42nd Street: Neon Lights and Broadway History
Start at 42nd Street and Broadway, facing north into the Square. To your left is the legendary stretch once known as “naughty, gaudy, bawdy 42nd St.” Once home to glamorous Times Square attractions like grand theaters and nightlife, this area became infamous during the Depression for arcades and burlesque. A major revitalization in the 90s restored its luster, bringing back theaters, cinemas, restaurants, hotels, and family-friendly favorites like Ripley’s Believe It or Not and Madame Tussaud’s.
2. 43rd Street: Safety, Finance, and Entertainment
Heading north, you’ll spot the compact Police Station at 43rd and Broadway, ensuring the square is safe with a visible and undercover police presence. Across the street stands the Nasdaq MarketSite, another of the unique Times Square attractions, where you might glimpse live broadcasts for major networks.
There’s nothing like seeing a Broadway show in the city that never sleeps.
3. The Paramount Building and Broadway Magic
Across 7th Avenue, look for the Art Deco Paramount Building with its famous clock and globe. It once housed the Paramount Theater, a legendary venue for stars like Sinatra and now home to the Hard Rock Cafe. Broadway theaters are undeniably among the most cherished Times Square attractions, drawing visitors from around the globe.
4. The Times Building: The Birthplace of the New Year’s Celebration
Continue to Broadway & 44th Street and gaze back at the slender, wedge-shaped Times Building. Now covered in LED screens and the iconic news “Zipper,” this landmark is the birthplace of the famous New Year’s Eve celebration, with the dazzling crystal ball drop—one of the most anticipated Times Square attractions of all.
5. Family Fun and Famous Studios
On the north corner is the massive Toys R Us store (now closed but fondly remembered by many), once featuring an indoor Ferris wheel and T-Rex. Across 7th Avenue, the Minskoff Building houses Broadway’s The Lion King and MTV Studios. Times Square attractions cater to every interest, from family fun to pop culture.
6. The Heart of Broadway
Walk north to 45th & Broadway and pass the towering Marriott Marquis, home to a revolving rooftop restaurant and more Broadway magic. Nearby, you’ll find the highest concentration of theaters in the city—truly the heart of Broadway and a hub for Times Square attractions that celebrate the arts.
7. Duffy Square and the TKTS Booth
Cross 46th Street into Duffy Square, named after WWI hero Father Duffy. Here stands the statue of Broadway legend George M. Cohan, whose spirit embodies the Square. At the north end, the iconic TKTS booth offers steeply discounted, same-day tickets to top Broadway and Off-Broadway shows. The red glass steps above the booth are a favorite spot for relaxing and people-watching—a must-see among Times Square attractions.
Experience the Best Times Square Attractions—and Beyond!
Want to discover even more of NYC’s wonders after exploring Times Square attractions? Take your adventure further with an expert-guided tour of the Metropolitan Museum of Art! Dive into art, history, and culture with local guides who bring the stories of New York to life. Book your experience here and make your NYC adventure truly unforgettable!
For more information about Times Square attractions, events, and history, visit the excellent Times Square Alliance website.
